{"cik":1818383,"taxonomy":"us-gaap","tag":"PaymentsToAcquireProductiveAssets","label":"Payments to Acquire Productive Assets","description":"The cash outflow for purchases of and capital improvements on property, plant and equipment (capital expenditures), software, and other intangible assets.","entityName":"MediaAlpha, Inc.","units":{"USD":[{"start":"2020-01-01","end":"2020-03-31","val":17000,"accn":"0001564590-21-027978","fy":2021,"fp":"Q1","form":"10-Q","filed":"2021-05-14","frame":"CY2020Q1"},{"start":"2020-01-01","end":"2020-06-30","val":92000,"accn":"0001818383-21-000089","fy":2021,"fp":"Q2","form":"10-Q","filed":"2021-08-13"},{"start":"2020-01-01","end":"2020-09-30","val":156000,"accn":"0001818383-21-000157","fy":2021,"fp":"Q3","form":"10-Q","filed":"2021-11-12"},{"start":"2021-01-01","end":"2021-03-31","val":69000,"accn":"0001564590-21-027978","fy":2021,"fp":"Q1","form":"10-Q","filed":"2021-05-14"},{"start":"2021-01-01","end":"2021-03-31","val":69000,"accn":"0001818383-22-000064","fy":2022,"fp":"Q1","form":"10-Q","filed":"2022-05-06"},{"start":"2021-01-01","end":"2021-03-31","val":69000,"accn":"0001818383-22-000068","fy":2022,"fp":"Q1","form":"10-Q/A","filed":"2022-05-06","frame":"CY2021Q1"},{"start":"2021-01-01","end":"2021-06-30","val":470000,"accn":"0001818383-21-000089","fy":2021,"fp":"Q2","form":"10-Q","filed":"2021-08-13"},{"start":"2021-01-01","end":"2021-06-30","val":470000,"accn":"0001818383-22-000119","fy":2022,"fp":"Q2","form":"10-Q","filed":"2022-08-05"},{"start":"2021-01-01","end":"2021-09-30","val":568000,"accn":"0001818383-21-000157","fy":2021,"fp":"Q3","form":"10-Q","filed":"2021-11-12"},{"start":"2021-01-01","end":"2021-09-30","val":568000,"accn":"0001818383-22-000147","fy":2022,"fp":"Q3","form":"10-Q","filed":"2022-11-04"},{"start":"2021-01-01","end":"2021-12-31","val":650000,"accn":"0001818383-24-000011","fy":2023,"fp":"FY","form":"10-K","filed":"2024-02-22","frame":"CY2021"},{"start":"2022-01-01","end":"2022-03-31","val":40000,"accn":"0001818383-22-000064","fy":2022,"fp":"Q1","form":"10-Q","filed":"2022-05-06"},{"start":"2022-01-01","end":"2022-03-31","val":40000,"accn":"0001818383-22-000068","fy":2022,"fp":"Q1","form":"10-Q/A","filed":"2022-05-06"},{"start":"2022-01-01","end":"2022-03-31","val":40000,"accn":"0001818383-23-000075","fy":2023,"fp":"Q1","form":"10-Q","filed":"2023-05-05","frame":"CY2022Q1"},{"start":"2022-01-01","end":"2022-06-30","val":79000,"accn":"0001818383-22-000119","fy":2022,"fp":"Q2","form":"10-Q","filed":"2022-08-05"},{"start":"2022-01-01","end":"2022-06-30","val":79000,"accn":"0001818383-23-000112","fy":2023,"fp":"Q2","form":"10-Q","filed":"2023-08-03"},{"start":"2022-01-01","end":"2022-09-30","val":93000,"accn":"0001818383-22-000147","fy":2022,"fp":"Q3","form":"10-Q","filed":"2022-11-04"},{"start":"2022-01-01","end":"2022-09-30","val":93000,"accn":"0001818383-23-000141","fy":2023,"fp":"Q3","form":"10-Q","filed":"2023-11-02"},{"start":"2022-01-01","end":"2022-12-31","val":98000,"accn":"0001818383-24-000011","fy":2023,"fp":"FY","form":"10-K","filed":"2024-02-22","frame":"CY2022"},{"start":"2023-01-01","end":"2023-03-31","val":30000,"accn":"0001818383-23-000075","fy":2023,"fp":"Q1","form":"10-Q","filed":"2023-05-05"},{"start":"2023-01-01","end":"2023-03-31","val":30000,"accn":"0001818383-24-000038","fy":2024,"fp":"Q1","form":"10-Q","filed":"2024-05-02","frame":"CY2023Q1"},{"start":"2023-01-01","end":"2023-06-30","val":47000,"accn":"0001818383-23-000112","fy":2023,"fp":"Q2","form":"10-Q","filed":"2023-08-03"},{"start":"2023-01-01","end":"2023-06-30","val":47000,"accn":"0001818383-24-000062","fy":2024,"fp":"Q2","form":"10-Q","filed":"2024-08-01"},{"start":"2023-01-01","end":"2023-09-30","val":60000,"accn":"0001818383-23-000141","fy":2023,"fp":"Q3","form":"10-Q","filed":"2023-11-02"},{"start":"2023-01-01","end":"2023-12-31","val":73000,"accn":"0001818383-24-000011","fy":2023,"fp":"FY","form":"10-K","filed":"2024-02-22","frame":"CY2023"},{"start":"2024-01-01","end":"2024-03-31","val":34000,"accn":"0001818383-24-000038","fy":2024,"fp":"Q1","form":"10-Q","filed":"2024-05-02","frame":"CY2024Q1"},{"start":"2024-01-01","end":"2024-06-30","val":164000,"accn":"0001818383-24-000062","fy":2024,"fp":"Q2","form":"10-Q","filed":"2024-08-01"}]}}