{"cik":"0000903470","entityType":"other","sic":"","sicDescription":"","ownerOrg":null,"insiderTransactionForOwnerExists":1,"insiderTransactionForIssuerExists":0,"name":"HEFNER HUGH MARSTON","tickers":[],"exchanges":[],"ein":null,"lei":null,"description":"","website":"","investorWebsite":"","category":"","fiscalYearEnd":null,"stateOfIncorporation":"","stateOfIncorporationDescription":"","addresses":{"mailing":{"street1":"PLAYBOY ENT., INC. - H. SHAPIRO","street2":"680 NORTH LAKE SHORE DRIVE","city":"CHICAGO","stateOrCountry":"IL","zipCode":"60611","stateOrCountryDescription":"IL","isForeignLocation":null,"foreignStateTerritory":null,"country":null,"countryCode":null},"business":{"street1":null,"street2":null,"city":null,"stateOrCountry":"","zipCode":null,"stateOrCountryDescription":"","isForeignLocation":null,"foreignStateTerritory":null,"country":null,"countryCode":null}},"phone":null,"flags":"","formerNames":[{"name":"HEFNER HUGH MARTSON","from":"1995-02-06T00:00:00.000Z","to":"1997-02-07T00:00:00.000Z"}],"filings":{"recent":{"accessionNumber":["0001193125-11-062480","0001181431-11-016453","0001225208-08-016574","0001225208-05-003057","0001225208-05-003050","0001225208-05-003032","0001225208-05-003031","0001225208-05-003013","0001225208-05-000779","0001225208-05-000251","0001005477-00-000584","0000950131-99-000396","0000950131-98-001051","0000950131-97-000658","0000950131-96-000264","0000950124-95-000093"],"filingDate":["2011-03-10","2011-03-08","2008-10-23","2005-11-15","2005-11-14","2005-11-10","2005-11-10","2005-11-08","2005-03-15","2005-01-28","2000-02-07","1999-01-28","1998-02-13","1997-02-07","1996-02-06","1995-02-06"],"reportDate":["","2011-03-04","2008-10-09","2005-11-11","2005-11-10","2005-11-08","2005-11-09","2005-11-04","2005-03-15","2004-04-26","","","","","",""],"acceptanceDateTime":["2011-03-10T22:20:01.000Z","2011-03-08T20:13:08.000Z","2008-10-23T19:14:32.000Z","2005-11-15T19:11:04.000Z","2005-11-14T22:15:39.000Z","2005-11-10T19:49:05.000Z","2005-11-10T19:48:55.000Z","2005-11-08T18:42:43.000Z","2005-03-15T21:40:04.000Z","2005-01-28T22:30:12.000Z","2000-02-07T05:00:00.000Z","1999-01-28T05:00:00.000Z","1998-02-13T05:00:00.000Z","1997-02-07T05:00:00.000Z","1996-02-06T05:00:00.000Z","1995-02-06T21:19:20.000Z"],"act":["","34","34","34","34","34","34","34","34","34","","","","","",""],"form":["SC 13G/A","4","4","4","4","4","4","4","4","4","SC 13G","SC 13G","SC 13G","SC 13G","SC 13G/A","SC 13G/A"],"fileNumber":["","001-14790","001-14790","001-14790","001-14790","001-14790","001-14790","001-14790","001-14790","001-14790","","","","","",""],"filmNumber":["","11671730","081137267","051205913","051202859","051193389","051193386","051185707","05682136","05559390","","","","","",""],"items":["","","","","","","","","","","","","","","",""],"core_type":["SC 13G/A","4","4","4","4","4","4","4","4","4","SC 13G","SC 13G","SC 13G","SC 13G","SC 13G/A",null],"size":[36434,6502,5127,36720,36716,48842,4969,38215,4960,9704,8847,4628,4570,4454,9759,1725],"isXBRL":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"isInlineXBRL":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"isXBRLNumeric":[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null],"primaryDocument":["dsc13ga.htm","xslF345X03/rrd304673.xml","xslF345X03/doc4.xml","xslF345X02/doc4.xml","xslF345X02/doc4.xml","xslF345X02/doc4.xml","xslF345X02/doc4.xml","xslF345X02/doc4.xml","xslF345X02/doc4.xml","xslF345X02/primary_doc.xml","","","","","",""],"primaryDocDescription":["AMENDMENT NO.1 TO SCHEDULE 13G","FORM 4 FOR SALES DATED MARCH 4 2011","","","","","","","","PRIMARY DOCUMENT","SCHEDULE 13G","SCHEDULE 13G","SCHEDULE 13G","SCHEDULE 13G","SCHEDULE 13-G/A",""]},"files":[]}}